The Vanguard Promotion Checklist
The following is a minimum required promotions checklist for free shows to help ensure we have as much reach as possible on social media as well as printed posters for the venue.
First, if you aren’t already, please follow us on all your social media to make tagging and @mentions easier.
Send us your Promotional Materials Package
Required ASAP
Provide a Dropbox or Google Drive link with the following assets in the field labeled “Promo Assets Link” at the bottom of this form. Since we will have a link to this drive, you can then update it for every performance and we’ll always have access to your new assets.
For your first performance with us and preferably updated once per year:
A couple hi resolution photos
A couple short Vertical video clips of a good performance or EPK video for reels and Tiktok
Transparent logo files (.png .svg .ai)
Preferred YouTube video links
For every show:
Create social media assets (Include date, time, any supporting acts and venue name “The Vanguard”) Canva and Adobe Express are free apps that make creating these fairly simple.
a. 1080 x 1350 for news feeds
b. 1080 x 1920 for reels and stories
c. 1200 x 628 for Facebook event header
d. 2048 x 652 for Eventbrite header
10 Physical Posters (Required for out of town, touring acts. Optional for reoccurring local acts.)
Note: Include date, time, supporting acts, QR code and venue name “The Vanguard”. Wait until we create an Eventbrite event so you can have the ticket page link for your promo and QR code. A lot of bands will take down the posters the day of the show and sign them then give them away to the first 10 fans who buy merch. Fans love it.
a. Required - 11 x 17 with a 0.5 inch bleed - High Res PDF poster
b. Optional - 18 x 24 with a 0.5 inch bleed - High Pes PDF poster
Poster Design - We would prefer if you had a poster designed in line with your branding. Having an eye catching poster can increase your turnout. Low quality posters with too much information and a cluttered composition don’t get the point across at a glance. The only information required on your poster is as follows:
a. The Vanguard
b. Our Address - 504 N King St, Hampton, VA
c. Date and Time of your performance
d. Opening act name (If Applicable)
e. A QR code that opens ticket link page.
*Note - Please do not include additional copy like links to your merch, videos, website, ect.
If you do not have a graphic designer, we can have ours create a poster for you at a cost of $100.00.
For Printing - We typically use Prestige Press Inc located near us in Hampton, Va. They deliver in a timely manner and do good work. However, you can use whoever you want so long as the posters can be delivered to The Vanguard.
Prestige Press - 757-826-5881
minimum required social media promotional actions checklist for non ticketed shows
Now that we have all the promo assets you’ve created, its time to team up and promote your show! After we create a Facebook event, complete this list leading up to our show. Use the following hashtags for our location on all posts, and reels. #757music #thevanguard757 #hamptonva
As soon as possible after we create your Eventbrite link.
Update your website and Spotify (if applicable) to include your performance at The Vanguard and include a link to your Eventbrite ticket purchase page.
Facebook
a. We will create a Facebook Event using the header image you created. We just need you and/or your team to accept the co-host invitation, invite your fans and share the event to your feed.
b. Make a short Facebook reel (under 15 seconds) announcing the show with the date, time and Venue name “The Vanguard”. Please tag and mention @The Vanguard Brewpub & Distillery, any other acts on the show and use our hashtags along with yours.
c. Post flier on your Facebook feed and stories a few days later. Please tag and @mention @The Vanguard Brewpub & Distillery, the Facebook event, any other acts on the show and use our hashtags along with yours.
d. To help achieve as much reach as possible, it's always beneficial to have group or team members share the Facebook event and posts on their personal Facebook profiles.
Instagram and/or Tiktok
a. Make a short reel and/or Tiktok (under 15 seconds) announcing the show with the date, time and venue name “The Vanguard”. Please tag and mention @TheVanguard757 on Instagram, tag any other acts on the show and use our hashtags along with yours.
b. Share reel to your stories or create a story with Facebook Event link. If you have the “swipe up” feature, use that!
c. To help achieve as much reach as possible, it's always beneficial to have group or team members share the reel to their stories with the Eventbrite ticket link.
Effective reel examples or ideas - A simple, personal selfie video with group announcing the show to followers / A 15 second snippet of an acoustic performance followed by brief show announcement
Twitter
a. Tweet a show announcement with the date, time and Venue name “The Vanguard” with your Facebook Event link. Please tag and mention @TheVanguard757, any other acts on the show and use our hashtags along with yours.
b. To help achieve as much reach as possible, it's always beneficial to have group or team members retweet the show announcement.
4 weeks prior to your performance
Facebook
a. Post a YouTube video in the discussion section of your Facebook event.
b. Share the Facebook event to your feed as a reminder.
c. A couple days later, post a flyer on your Facebook stories. mention and tag @The Vanguard Brewpub & Distillery
d. Help achieve as much reach as possible, it's always beneficial to have group or team members share the posts.
Instagram and/or Tiktok
a. Post a flyer on your newsfeed. tag @TheVanguard757 and any other acts on the show.
b. Share the post to your stories with your Eventbrite ticket link. tag @TheVanguard757 and any other acts on the show.
Twitter
a. Tweet a flyer on your news feed as a little reminder of your upcoming performance with your Facebook Event link. Please mention @thevanguard757, any other acts on the bill and use our hashtags along with yours. The more team/group members who can be tagged so they can retweet, the better.
2 weeks prior to your performance
Facebook
a. Leave a comment in your Facebook event to generate conversations with potential attendees and stoke the algorithm.
b. Post a flyer on your Facebook page news feed and stories with your Facebook Event link. @mention and tag @The Vanguard Brewpub & Distillery, Tag the Facebook event, tag any other acts on the show and use our hashtags along with yours.
c. Help achieve as much reach as possible, it's always beneficial to have group or team members share the official page post on their personal Facebook profiles.
Instagram and/or Tiktok
a. Make a reel of a performance and remind your fans about the show or make a reel of the flyer set to trending audio or one of your songs. Please tag and mention @TheVanguard757, any other acts on the show and use our hashtags along with yours. The more team/group members who can be tagged so they can share, the better.
b. Share flyer to stories with Facebook Event link. If you have the “swipe up” feature, use that!
Twitter
a. Tweet a flyer with your Facebook Event link as a little reminder of your upcoming performance. Please mention @thevanguard757 and any other acts on the bill and use our hashtags along with yours. The more team/group members who can be tagged so they can retweet, the better.
1 week prior to your performance
Facebook
a. Share the Facebook event to your feed with a post. mention and tag @The Vanguard Brewpub & Distillery, Tag the Facebook event, tag any other acts on the show and use our hashtags along with yours.
b. Post a flyer on your Facebook stories. @mention and tag @The Vanguard Brewpub & Distillery
c. Help achieve as much reach as possible, it's always beneficial to have group or team members share the official page story.
Instagram and/or Tiktok
a. Post a flyer on your feed. Mention and tag @TheVanguard757, any other acts on the show and use our hashtags along with yours.
b. Post a flyer on your stories with your Facebook Event link. mention and tag @TheVanguard757, any other acts on the show and use our hashtags along with yours.
Twitter
a. Tweet a flyer with your Facebook Event link as a little reminder of your upcoming performance. Please mention @thevanguard757 and any other acts on the bill and use our hashtags along with yours. The more team/group members who can be tagged so they can retweet, the better.
The day before the show
Facebook
a. Share the Facebook event to your feed with a casual “See you tomorrow” post.
b. Post a flyer on your stories. Mention and tag @The Vanguard Brewpub & Distillery
c. Help achieve as much reach as possible, it's always beneficial to have group or team members share the official page story.
Instagram and/or Tiktok
a. Post a flyer on your feed. Mention and tag @TheVanguard757 and our hashtags along with yours
b. Post a flyer on your stories with your Facebook Event link. Mention and tag @TheVanguard757, any other acts on the show and use our hashtags along with yours.
Twitter
a. Tweet a flyer with your Facebook Event link as a little reminder of your upcoming performance. Please mention @thevanguard757 and any other acts on the bill and use our hashtags along with yours. The more team/group members who can be tagged so they can retweet, the better.